Effective Date: September 9, 2026
Last Updated: September 9, 2026

Caldwell Roofing respects your privacy. This Privacy Policy explains how Caldwell Roofing Co., Inc. collects, uses, discloses, and protects personal information when you visit or interact with https://caldwellroofing.com/, including its pages, forms, and related communications.

In this Privacy Policy, “Caldwell Roofing,” “we,” “us,” and “our” refer to Caldwell Roofing Co., Inc., and “Site” refers to https://caldwellroofing.com/.

1. Scope

This Privacy Policy applies to personal information collected through the Site and to communications that result from a Site inquiry, quote request, assessment request, telephone call, or other contact with Caldwell Roofing.

This Privacy Policy does not replace a contract, warranty, authorization, consent form, or other notice that may apply to a particular roof assessment, repair, replacement, cleaning service, or other project. It also does not govern websites, platforms, products, or services operated by third parties, even when the Site links to or uses them.

2. Personal Information We Collect

Information You Provide

We may collect information that you provide directly, including:

• Your first and last name.
• Your telephone number and email address.
• Your property address, city, state, and ZIP code.
• Information about whether the property requires a roof repair, full replacement, inspection, cleaning, or another service.
• Information about whether you are obtaining or comparing quotes.
• The contents of questions, comments, messages, and other communications.
• Photographs, videos, plans, measurements, product preferences, association requirements, or other project information you choose to provide.
• Information you provide in later telephone calls, emails, appointments, assessments, or project communications.

Please do not submit Social Security numbers, payment card information, bank credentials, medical records, passwords, government identification numbers, or other highly sensitive information through a general Site form.

Information Collected Automatically

When you visit the Site, Caldwell Roofing and service providers that support the Site may automatically collect information such as:

• Your Internet Protocol address.
• Browser type, device type, operating system, and language settings.
• Approximate location derived from your Internet Protocol address.
• Referring pages, pages viewed, links clicked, and dates or times of access.
• Information about Site performance, errors, and visitor interactions.
• Cookie identifiers, advertising identifiers, and similar technical information.
• Information about how you arrived at the Site, including an advertisement, search result, referral source, or campaign.

This information may be collected through cookies, tags, pixels, local storage, server logs, and similar technologies.

Telephone and Call-Tracking Information

The Site may use call-tracking technology to help us understand which pages, advertisements, searches, or referral sources lead to telephone calls. When you call a number displayed on the Site, we and our service providers may process information such as the telephone number used to place the call, the number called, the date and time, call duration, routing data, general location, and campaign or referral source.

If call recording or transcription is used, any required notice or consent will be provided in accordance with applicable law. The presence of call-tracking technology does not necessarily mean that every call is recorded.

Comments, Accounts, and Uploaded Media

If the Site makes comments, user accounts, or media uploads available, we may collect the information submitted through those features, together with an Internet Protocol address and browser information used for administration, security, and spam prevention.

Images may contain embedded metadata, including location data. Remove information you do not want to disclose before uploading an image. Publicly posted images may allow other visitors to download and inspect embedded metadata.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and communicate about assessments, quotes, scheduling, service availability, and roofing needs.
• Evaluate a property owner’s request for roof repair, roof replacement, roof pressure cleaning, maintenance, material selection, or related services.
• Arrange visits, prepare proposals, develop estimates, create project records, and administer contracts.
• Communicate about permits, inspections, architectural approvals, product selections, deliveries, warranties, invoices, or project status.
• Provide and improve requested services.
• Operate, maintain, analyze, improve, and secure the Site.
• Measure Site traffic, advertising performance, telephone conversions, and the effectiveness of marketing campaigns.
• Remember choices and manage cookie or privacy preferences.
• Detect spam, fraud, abuse, security incidents, and technical problems.
• Maintain business, tax, accounting, licensing, contractual, warranty, and legal records.
• Protect the rights, safety, property, and operations of Caldwell Roofing, its customers, Site visitors, and others.
• Comply with applicable law, court orders, subpoenas, and lawful government requests.
• Carry out another purpose disclosed when information is collected or authorized by you.

We may combine information collected through the Site with information received through telephone calls, emails, in-person assessments, customer records, public property records, permit records, service providers, or other lawful sources.

4. Communications and Marketing Choices

We may use the contact information you provide to respond to your request and communicate about services in which you expressed interest. We may also send administrative or transactional communications relating to an appointment, quote, project, payment, warranty, or customer relationship.

We may send marketing communications when you request them, consent to receive them, or when otherwise permitted by law. You may opt out of marketing emails by using the unsubscribe method in the message or by contacting us. Opting out of marketing does not prevent necessary transactional or service-related communications.

If text messaging is offered, any consent to receive marketing texts will be obtained separately when required. Consent to marketing texts is not a condition of purchasing roofing services. Message and data rates may apply.

SMS Opt-In Details

If you provide your mobile telephone number and affirmatively opt in to receive text messages from Caldwell Roofing, we may use that number to send messages within the scope of your consent. Messages may include appointment and inspection confirmations, estimate reminders, scheduling updates, project status information, material or delivery updates, customer-service responses, payment reminders, warranty communications, and, when separately authorized, marketing or promotional messages.

Consent may be provided through a clearly identified checkbox, web form, written authorization, text-message keyword, or another method that records your agreement. Consent to receive marketing text messages is optional and is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply.

You may withdraw your consent at any time by replying STOP to a message. You may also communicate an opt-out request through another reasonable method, including contacting us at 561-392-0971. We may send one final message confirming that your opt-out request has been processed. Reply HELP for assistance or contact us using the information in Section 18.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Website and Business Service Providers

We may use providers that support website hosting, content management, form processing, spam prevention, analytics, advertising measurement, call tracking, email, telephone services, document storage, information technology, data security, accounting, and other business operations.

The Site currently uses technologies associated with WordPress, Gravity Forms, Google Tag Manager, Google reCAPTCHA, and CallRail. These providers may process technical, usage, form, or call-related information on our behalf or under their own terms and privacy policies. The technologies used on the Site may change over time.

Roofing Project and Administrative Recipients

When you request or authorize services, we may disclose relevant information to product manufacturers, suppliers, delivery providers, permitting authorities, inspectors, architectural review bodies, warranty administrators, engineers, consultants, payment processors, or other parties involved in evaluating, arranging, documenting, or completing the requested work.

Caldwell Roofing’s use of a service provider for administrative or technical support does not change any separate representation in a written roofing agreement concerning who performs roofing labor.

Professional Advisers

We may disclose information to attorneys, accountants, auditors, insurers, and other professional advisers when reasonably necessary to obtain advice, manage risk, establish or defend claims, or operate our business.

Legal, Safety, and Compliance Recipients

We may disclose information when we reasonably believe disclosure is necessary to comply with applicable law or legal process, respond to a lawful government request, enforce our agreements, detect or prevent fraud or security incidents, or protect the rights, safety, and property of Caldwell Roofing or others.

Business Transfers

Information may be disclosed or transferred in connection with a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction, including related due diligence.

With Your Direction or Consent

We may disclose information when you direct us to do so or give consent.

No Sharing of SMS Opt-In Information

Mobile telephone numbers, SMS opt-in records, and text-message consent will not be sold, rented, shared, or disclosed to third parties or affiliates for their own marketing or promotional purposes.

We may provide this information only to vendors that help us operate the messaging program, such as telecommunications carriers, messaging platforms, and customer-service providers. Those vendors may use the information only as necessary to deliver or support Caldwell Roofing’s messages and may not use it for their own marketing. All other disclosure categories in this Privacy Policy exclude text-messaging originator opt-in data and consent. SMS opt-in information will not be shared with third parties for purposes unrelated to providing Caldwell Roofing’s messaging program, unless disclosure is required by law or you expressly direct us to disclose it.

6. Cookies and Similar Technologies

The Site and its service providers may use cookies and similar technologies for:

• Essential Site operation, security, and form processing.
• Saving settings and privacy preferences.
• Measuring traffic, performance, and visitor interactions.
• Understanding referral sources and advertising results.
• Supporting telephone call attribution and number display.
• Preventing spam, fraud, and automated abuse.

Some technologies are necessary for the Site to work. Others may support analytics or advertising. When a cookie-preference tool is available, you can use it to manage the available choices. You may also control cookies through your browser settings. Blocking or deleting cookies may affect Site features, form functionality, telephone number display, or performance.

Third-party content and services may set their own cookies or collect information when you interact with them. Their practices are governed by their respective privacy policies.

7. Analytics, Advertising Measurement, and Call Attribution

We may use analytics and advertising technologies to understand Site traffic, identify popular pages, diagnose technical issues, measure campaign performance, and improve the visitor experience. These technologies may associate Site activity with a browser, device, cookie, advertisement, referral source, or telephone call.

Depending on the configuration and your privacy choices, analytics or advertising providers may receive technical and usage information. Caldwell Roofing does not control how a third party uses information for its own purposes when that processing is governed by the third party’s terms.

You may limit certain analytics or advertising technologies through the Site’s cookie controls, your browser settings, or tools offered by the applicable provider.

8. CAPTCHA and Spam Prevention

Site forms may use Google reCAPTCHA or similar technology to distinguish legitimate visitors from automated submissions and reduce spam, fraud, and abuse. The provider may collect device, browser, interaction, cookie, and network information under its own terms and privacy policy.

9. Embedded Content and External Services

Pages on the Site may contain embedded maps, videos, reviews, images, social media features, or other content provided by third parties. Embedded content may behave as if you visited the third party directly. The third party may collect information, use cookies, or monitor your interaction with its content, particularly if you are logged into an account with that provider.

The Site may also link to manufacturers, suppliers, review platforms, social networks, government agencies, financing providers, associations, or other external services. Caldwell Roofing does not control and is not responsible for third-party privacy practices. Review the privacy policy of any third-party service before providing personal information.

10. Information About Children

The Site is intended for a general audience and is not designed for children under 13 to submit personal information. We do not knowingly collect personal information online directly from children under 13.

If we learn that a child under 13 submitted personal information directly through the Site, we will take reasonable steps to delete it. A parent or legal guardian who believes that a child provided personal information through the Site may contact us using the information below.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. Retention periods depend on factors such as the nature of an inquiry, whether an assessment or project was scheduled, the duration of a customer or warranty relationship, permit and licensing requirements, tax and accounting rules, dispute-management needs, security concerns, and applicable limitation periods.

Form submissions, communications, project records, contracts, invoices, permit documents, warranties, and related records may be retained for different periods. Backup copies may remain for a limited time after active records are deleted.

When personal information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it, subject to technical limitations and legal obligations.

12. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No website, electronic transmission, storage system, or security measure is completely secure. We cannot guarantee absolute security.

Do not send highly sensitive information through a general Site form or ordinary email. If you believe that information you submitted has been compromised, contact us promptly.

13. Your Privacy Choices and Requests

Depending on where you live and whether an applicable law covers our processing, you may have rights concerning your personal information. These rights may include requesting:

• Access to personal information we maintain about you.
• Correction of inaccurate personal information.
• Deletion of personal information.
• A portable copy of certain personal information.
• Additional information about categories of personal information collected, used, or disclosed.
• An opportunity to opt out of certain targeted advertising, profiling, sales, or sharing as those terms are defined by applicable law.
• An appeal of a decision concerning a privacy request.

These rights are not absolute. We may deny or limit a request when permitted or required by law, including when information must be retained for a contract, warranty, legal obligation, security purpose, or defense of claims.

You may submit a privacy request through our contact form, by calling 561-392-0971, or by writing to the address below. Describe your request and provide enough information for us to identify the relevant records. We may need to verify your identity or authority before completing a request.

Where permitted by law, an authorized agent may submit a request for you. We may require proof of the agent’s authority and may ask you to verify your identity directly. We will not discriminate against you for exercising a privacy right protected by applicable law.

14. Sale, Sharing, and Targeted Advertising

Caldwell Roofing does not sell personal information for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures of identifiers or Internet activity to analytics or advertising providers. To the extent those laws apply and our use of a technology falls within one of those definitions, you may use the Site’s cookie-preference controls or contact us to submit an applicable opt-out request.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.

15. Do Not Track and Browser-Based Preference Signals

Some browsers transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to those signals, the Site may not respond to them.

Where applicable law requires recognition of a supported browser-based opt-out preference signal, such as Global Privacy Control, we will process the signal as required for the browser or device from which it is sent.

16. Processing in the United States

Caldwell Roofing is based in Florida, United States. The Site and its service providers may process or store information in the United States and other locations where those providers operate. Privacy and data-protection laws in those locations may differ from the laws where you live.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in the Site, our services, our practices, service providers, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. Changes apply prospectively when posted unless a later effective date is stated.

18. Contact Caldwell Roofing

Questions, concerns, and privacy requests may be submitted through our contact form, by calling 561-392-0971, or by mail:

Caldwell Roofing Co., Inc.
103 NW 43rd Street, Suite A
Boca Raton, Florida 33431
United States

State of Florida Certified Roofing Contractor
License Number: CCC-033696